Learn E-mail Copywriter Tips And Tricks That The Pros Use
How to Find Out if Your Copywriter is Worth Top-Dollar
If you'd like to generate an income online, you're going to have to have a website. That web site has to be well written, most especially if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to create the text for your site. An experienced copywriter will generate a lot more cash than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Obviously, though, not every copywriter is the same as the next one. Some of these copywriters have lots of talent. Some, on the other hand, don't have any but are trying their hand at writing as someone told them that online writing would be a cinch. These are a couple of ways to help you tell the good from the bad.
Does the writer have his or her own site? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are building? Examine the copy on this web site. If it is loaded with errors this read this is a terrible sign.
How well do you respond to the copy on the copywriter's site? This is more involved than just noting grammar mistakes. Does the site copy trigger an emotional response as you read it? Does it make you warm up to the copywriter? Does it make you want to follow up and find out more about them? Does the website copy make you want to jump to employ them immediately? Does the website copy make you feel like you need to click away? Does it push you to be angry? These are all vital reactions and you should heed to them.
Do some more background search on the copywriter. Try searching for reviews on forums and unbiased web sites. It's highly likely that the only reviews you are going to see on the writer's website are going to be positive. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. Look closely at these reviews and feedback. Ask the copywriter to furnish you with one or two references. See to it that you follow up and genuinely make contact with those references so that you can get an honest opinion from them.
Be sure you spend some time going through the samples given by the writer. Ask the writer to send you several samples that aren't already provided on the site. This is especially important if the copywriter says he or she is an expert in a specific field. If the writing that site is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have plenty of options available to you when you're trying to figure out whether or not to hire a copywriter. It is important that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.